Save any hifi search on your hifishark.com profile to easily repeat it and even have an optional mail when new listings are found

Hifishark Privacy Policy

Last updated: November 26, 2022

We take your internet privacy seriously. In order to protect it, we adhere to the following policy regarding the collection, use, and dissemination of your information. We will not wilfully use, or share your information with anyone, except as described in this policy.

As we develop our business and offer more or different services, we may have to change our privacy policy accordingly. In such cases the changes will be posted on this page, and you will be notified by email. Policy changes will be effective immediately upon posting, and the corresponding technical changes may come into effect at any time thereafter.

What is collected and why?

The primary goal of data collection at Hifishark is to deliver well-functioning and attractive services to our users and to allow third-party providers to do the same. Beyond this goal only the requirements imposed by Danish or European Law are considered.

User provided data

Some facets of Hifishark require the existence of a virtual persona, a User Profile, to serve as a link to your real persona, the User. A User Profile may be established by the association of a Social Network Account (SNA) from either Google.com or Facebook.com, in which case we store the corresponding SNA id, a unique derivative of the SNA username, and the associated email address for future use. Alternatively, a User Profile may be created by the submission of a username, a validated email account, and a password, which we then store for future use. Besides the username, which will be visible to other users of Hifishark in case you contribute Public Content and is therefore itself considered Public Content, this information remains private and is safeguarded by state of the art security measures.

Once you have a User Profile, you may chose to provide us further information in order to customise Hifishark. You may, e.g., store search and display preferences, subscribe to search agent email notifications, mark listings of interest for future reference, or accumulate a list of products that you owned, own, or intend to own. Your search and display preferences are stored locally on your computer in cookies. The remaining information qualifies as Private Content and is stored in association with your User Profile for your convenience, but it is never shared with, or displayed to, any third-party.

For every type of Private Content we provide an overview page where you can easily see what data we hold for you and change/delete this data:

Content Type Overview Page
Search Agents https://www.hifishark.com/profile/agents
Favourite Listings https://www.hifishark.com/profile/favourites
List of Past, Present, and Future HiFi Gear https://www.hifishark.com/profile/myhifi
Social Media Profiles https://www.hifishark.com/profile/connect
Email Address and User Name https://www.hifishark.com/profile/edit
Password https://www.hifishark.com/profile/change-password
User Account as a Whole https://www.hifishark.com/profile/delete

A User Profile will also allow you to contribute Public Content to Hifishark for the consumption of the community. You may, e.g., post questions or answers in relation to products or contribute product images or descriptions. Such Public Content will be displayed in the appropriate context and can be seen by all present and future users of Hifishark.

It is generally possible to change and/or delete public content from the page where it was originally created:

Content Type Where to Change or Delete
Article Comment The corresponding article page
Product Comment The corresponding product page
Product Information Links Will only delete with profile (https://www.hifishark.com/profile/delete)

Data Deletion - Your right to be forgotten

Id you decide to delete your User Profile using our Profile Delete page all of your private data will be permanently deleted from Hifishark.com.

In case you have contributed valuable public content we hope that you will allow us to keep it and continue to display it in an anonymized form. If not, then please check the 'Delete Public Content' checkbox when you delete your profile. If you do this, all public content ever contributed by you will be permanently deleted.

Automatically collected data

We log the outcome of every page access on Hifishark. We do this in order to detect abuse and errors. The logged data is not systematically associated with your User Profile, but may be taken into account when reported errors are analysed. The logged data will never willfully be shared with any third-party.

We use Google Analytics to help us collect and analyse anonymous information about the use of hifishark. In doing so, we do not transfer any Personally Identifiable Information (PII) to Google. Google Analytics relies on IP information to estimate the geographical location of our user base. However, we only send them anonymised IP information, thereby making it impossible to link the information to you. You can opt out of our Google Analytics data collection by using the tools available here: https://tools.google.com/dlpage/gaoptout/

Children, privacy, and consent

Hfishark is reserved for people older than 16. We will not willfully collect, store, or share Personally Identifiable Information, or any other kind of data, from any person younger than 16 years of age.

Advertising

Hifishark participates in the Google AdSense advertisement network. This means that:

For users outside the European Economic Area (EEA) third party vendors, including Google, use cookies to serve ads based on a user's prior visits to Hifishark or other websites. Google's use of advertising cookies also enables it and its partners to serve ads to users of Hifishark based on their visit to Hifishark and/or other sites on the Internet.

For users in the EEA third party vendors, including Google, use cookies to control the display of non-personalized ads suitable for the general audience of Hifishark. Although these ads don’t use cookies for ads personalization, they do use cookies to allow for frequency capping, aggregated ad reporting, and to combat fraud and abuse.

Users may opt out of personalized advertising by visiting Ad Settings.

Cookies

In order to facilitate your user experience we use a mixture of session cookies (that are never stored on your computer) and persistent cookies (that stay on your computer for a predefined amount of time).

Some cookies are necessary to make the site work:

Name Type Use Lifetime
PHPSESSID Session Random token identifying your current session Current visit

Some cookies store your preferences for your convenience:

Name Type Use Lifetime
REMEMBERME Persistent Cryptographic token identifying extended login session 1 Month
termsinfoSeen Persistent Suppresses cookie/terms warning after accept 1 Year
currencyIso Persistent Remembers preferred currency 2 Months
dismissedNotifications Persistent Remembers dismissed notifications 45 Days
hideagent Persistent Remembers show state of agents 1 Year
order_showtype0 Persistent Remembers ordering of active listings on product pages 2 Months
order_showtype1 Persistent Remembers ordering of expired listings on product pages 2 Months
order_searchtype0 Persistent Remembers ordering of active listings on search pages 2 Months
order_searchtype1 Persistent Remembers ordering of expired listings on search pages 2 Months
showFilter Persistent Remembers show state of filters 1 Year
filter Persistent Remembers current filtering 2 Months
viewMode Persistent Remembers if listings are shown in grid or list 1 Year

Some cookies support the collection of site statistics (Google Analytics):

Name Type Use Lifetime
_gat Persistent Throttles request rate 1 Minute
_ga Persistent Distinguishes (not identifies) users 2 Years
_gid Persistent Distinguishes (not identifies) users 24 Hours

We allow Google AdSense to set cookies related to Targeting & Advertising as described in the section on privacy. Further information can be found at: https://policies.google.com/?hl=en

Other than the cookies related to Google AdSense, none of the used cookies store Personally Identifiable Information. For users residing in the European Economic Area the cookies related to Google AdSense store no Personally Identifiable Information.

Governing Law

These Terms and Conditions of Use and the associated legal relations between Hifishark and you shall be governed by the laws of Denmark and the European Union. Any dispute arising directly or indirectly out of these Terms and Conditions of Use shall come under the jurisdiction of the Danish court system.

Forced Disclosure

Note, that Hifishark is subject to current and/or future laws of Denmark and the European Union. As such, we may not be able to ensure that none of your private communications and other personally identifiable information will ever be disclosed in ways not otherwise described in this Privacy Policy, e.g. as part of legal investigations.

Further note, that even the strong security measures we have in place cannot ensure or warrant the security of your information or provide absolute guarantee against disclosure or loss due to a breach of these measures.